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engineer the future of marketing

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About Us

Engineering Modern Marketing

“We believe the opportunities to accelerate marketing impact have never been greater. Marketing is quickly becoming a dynamic, intelligent force-powered by structured and unstructured data, martech automation, and new AI agents.

At Martechture, we help marketers shift from managing complex processes and unproductive expense to steering technology-driven performance and innovation.

This is the future we’re building today.”

-Robert Painter, CEO Martechture

New Era. New Expertise.

Marketing Strategists
Orchestrate martech structure tailored to marketing priorities.
Data & Intelligence Engineers
Unleash intelligence for autonomous performance and customer engagement.
Technology Architects
Integrate new technologies like AI to optimize workflow performance.
Martech Platform Experts
Manage and streamline platforms for efficiency, maximizing ROI.

Martechture Now

Martechture New

Martechture Next

Supercharge operations,
increase martech ROI, and
streamline and automate
workflows for immediate,
impactful results.
Embrace modern marketing
operating models with
Agentic and Generative AI
to drive productivity and
program performance.
Confidently and resourcefully
scale to support shifting
customer behaviors, new
technologies, and new
business priorities.

Martechture Now

Supercharge operations, increase martech ROI, and streamline and automate  workflows for immediate, impactful results.

Martechture New

Embrace modern marketing operating models with Agentic and Generative AI to drive productivity and program performance.

Martechture Next

Confidently and resourcefully scale to support shifting customer behaviors, new technologies, and new business priorities.
Martech Platform Partners
Artificial Intelligence
Data & Analytics Ecosystem

Martechture Now

Martechture New

Martechture Next

Supercharge operations,
increase martech ROI, and
streamline and automate
workflows for immediate,
impactful results.
Embrace modern marketing
operating models with
Agentic and Generative AI
to drive productivity and
program performance.
Confidently and resourcefully
scale to support shifting
customer behaviors, new
technologies, and new
business priorities.

Martechture Now

Supercharge operations, increase martech ROI, and streamline and automate  workflows for immediate, impactful results.

Martechture New

Embrace modern marketing operating models with Agentic and Generative AI to drive productivity and program performance.

Martechture Next

Confidently and resourcefully scale to support shifting customer behaviors, new technologies, and new business priorities.
Martech Platform Partners
Data & Analytics Ecosystem
Artificial Intelligence

Robert Painter, CEO

Robert Painter is an accomplished marketing leader celebrated for energizing brands and empowering teams to harness the power of advanced technology. With CMO and executive leadership roles at top tech companies like IBM and Cognizant, alongside experience with industry giants such as Johnson & Johnson, Coca-Cola, Epson, NFL, and the Olympic Games.

As CEO of Martechture, Robert guides clients on their journey to modernize marketing—tackling cost and complexity while leveraging automation, data ecosystems, and AI to unlock smarter, more intuitive and autonomous marketing performance.

Throughout his career, Robert has led high-performing, diverse teams that have redefined brand value, market leadership, and both B2B and B2C revenue growth, including a brand transformation that propelled Cognizant brand value to $8.7 billion. As a trusted advisor, his work has consistently delivered measurable impact and earned prestigious accolades, including the AMA Effie, Clio, Webby, and Adweek’s "Campaign of the Year."

A mentor to the next generation, Robert inspires emerging leaders with a values-driven focus on collaboration, curiosity, and a relentless drive to push the boundaries of modern marketing.

As CEO of Martechture, Robert guides clients on their journey to modernize marketing—tackling cost and complexity while leveraging automation, data ecosystems, and AI to unlock smarter, more intuitive and autonomous marketing performance.

Throughout his career, Robert has led high-performing, diverse teams that have redefined brand value, market leadership, and both B2B and B2C revenue growth, including a brand transformation that propelled Cognizant brand value to $8.7 billion. As a trusted advisor, his work has consistently delivered measurable impact and earned prestigious accolades, including the AMA Effie, Clio, Webby, and Adweek’s "Campaign of the Year."

A mentor to the next generation, Robert inspires emerging leaders with a values-driven focus on collaboration, curiosity, and a relentless drive to push the boundaries of modern marketing.

Our Values

Vital Partners
to our client’s success
Actively Collaborate
to build best together
Consistently Trusted
to do the right thing
Ambiguity Intelligent
to pave the way forward
Individually Empowered
to fulfill your potential
Embrace Curiosity
to explore the new

At Martechture, our values-driven focus on collaboration, curiosity, and a relentless passion, drives our culture and empowers our clients to confidently navigate the future of marketing.

Our Locations

Woodcliff Lakes, NJ
Bangalore, India

Let’s connect.
‍Together, we can engineer the future of marketing

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

A New Era of Marketing Productivity

Change the economics of your marketing for greater innovation and competitive performance.

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We Engineer Modern Marketing

Future-focused marketing consulting and technology services partner that helps companies significantly reshape their economic model by engineering modern marketing structures, increasing optimization and productivity, allowing clients to redeploy resources for even deeper competitive innovation and impact.

The opportunities to accelerate marketing performance has never been greater

Passionate About the Future of Marketing

The confluence of marketing and technology is accelerating.

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Generative AI is becoming a viable driver for productivity.

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Martech investment across companies continues to grow.

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At the same time, customer buying behaviors continue to change.
Teams are consistently configuring strategies and plans.
Growing complexity from functional orchestration.

The opportunities to accelerate marketing performance has never been greater

Martechture. We Engineer Modern Marketing TM

Reduce Complexity

Optimize your workflow, operating model and capacity to deliver efficiently on your priorities.

Leverage Technology

Unleash your technology and platform investments with dedicated expertise and output focus.

Access Global Talent

Increase team capability, improve collaboration and increase go-to-market output.

Integrate Generative AI

Automate repetitive tasks and lean how AI tools can augment teams.

We help clients optimize their marketing performance

A new era of marketing productivity

Marketing in the age of complexity

We Understand Your Challenges

Marketing Complexity

  • Shifting behaviors
  • New channels
  • Platform proliferation
  • Inefficient workflows

Operating Earnings

  • Earnings pressure
  • Growth priorities
  • Budget reductions
  • Resource freezes

Inflationary Pressures

  • Increased CPMs
  • Increased platform costs
  • Increased salaries
  • Increased program costs

Emerging Technology

  • Generative AI
  • Explainable AI
  • Digital experiences
  • Data-driven decisioning

We believe the 2025 planning process will be a challenging cycle for marketing teams.

Download our report

Passionate about our Client’s Success

Our Vision

To make our client’s marketing jump to hyperdrive.

Our Mission

Engineer Modern Marketing.

Our Approach

Reshape client’s operating structure, free up marketing capital, and boost productivity by optimizing functional workflows, platforms, systems and technology stack.

Elevate your team’s impact and performance

Discover Martechture

Focused on the structural, operational, technological underpinnings of marketing.

Navigate issues with strategic thinking, collaboration and process management.

Passionate about functional efficiency, productivity and performance.

Experts in the confluence of marketing and technology.

Fluent on the dynamic and multi faceted nature of the CMO role and function.

Optimize technologies for teams struggling to do more with less.

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MARKETING

TECHNOLOGY

STRUCTURE

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Start engineering your modern marketing structure today.
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We are a future-focused marketing consulting and technology service partner that helps companies significantly reshape their economic model by engineering modern marketing structures, increasing efficiency and productivity, allowing clients to redeploy resources for even deeper competitive and impact.

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Marketing ConsultingMarketing Component ModelMarketing Workflow ManagementMarketing Process OutsourcingMarketing PlatformsMarketing EcosystemsGenerative AIData & AnalyticsMarketing Operations
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We are a future-focused marketing consulting and technology service partner that helps companies significantly reshape their economic model by engineering modern marketing structures, increasing efficiency and productivity, allowing clients to redeploy resources for even deeper competitive and impact.

© 2025 All Rights Reserved.
Privacy Policy